The fashion world has "It" models, the health world has trendy, hard to pronounce superfoods ("ah-sah-EE" anyone?), and the beauty world has miracle oils. Moroccan and argan oils had their moment of glory, but they're old news now. Coconut oil is next in line for 15 minutes of fame -- it is to beauty what Cara Delevingne is to fashion. Everywhere you look, coconut oil is being flogged as the next best thing. It removes makeup! You can shave with it! It'll whiten your teeth! It even came up in our 5 Questions interviews with both Giada De Laurentiis and Miranda Kerr, surrounded with the words "love" and "favorite."
Should everyone run to the store and buy gallons of it? Before you fall for all of the hype, see how coconut oil fared in our rigorous road test. We dropped $20 for a big jar of Nutiva Coconut Oil (organic, extra virgin, and cold-pressed) and shared it around the office to find out if coconut oil lives up to its reputation as the new "it" oil for hair, skin, nails and teeth. / YAHOO! Shine
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